Pragmatic builder but
an idealist at heart

As a design-centric creative executive with over 20+ years of experience, I specialise in crafting and scaling impactful digital products.

Currently, I serve as a Principal Product Designer at Delivery Hero, the world’s leading quick commerce platform, helping define how design operates at scale across global markets.

Over the years, I’ve designed (B2C, B2B) products and services across various industries, including e-commerce (Zalando, Europe's leading online fashion platform), quick commerce (DeliveryHero, world’s leading quick commerce platform), ride-hailing (Grab, Southeast Asia’s super-app), as well as retail, healthcare, banking, education, and travel. Alongside commercial work, I’ve also collaborated with schools and activists to design for social impact.

I’ve built and led design teams within global organisations, establishing design as a strategic practice, one that drives user-centric thinking while remaining grounded in business reality. While I spent several years in formal design management roles, I realised that my strongest impact and greatest satisfaction come from designing alongside teams. That insight led me back to an individual contributor path, with craft at the center. I would say that's my happy space.

I bring a leadership mindset. My work spans product visioning, system-level thinking, strategic facilitation, design research, and interaction design. I lead by listening deeply, framing the right problems, and making thoughtful choices that scale.

My core strength lies in defining long-term experience driven product visions and translating them into coherent, resilient systems that provide experiences not just for today, but for what comes next.

I actively mentor designers at different stages of their careers, helping them grow in craft, confidence, and judgment.

Few brands I've worked with

I’ve worked with thoughtful, innovative organisations across Germany, USA, Singapore, and India, as both an employee or a consultant. Each collaboration shaped my perspective and refined how I approach design, systems, and leadership.

Sharing Knowledge

I’m an active member of the design community and have spoken at events such as Google DevFest and Google Developers Group.

Driven by a passion for teaching design to school children, I founded Design Gyaan, a program created to introduce design thinking in schools and highlight design’s real-world impact. The initiative aims to inspire students to see design as a meaningful career path. “Gyaan” means knowledge in Hindi.